Product Control: Product Claims & Traceability

Aligned with BRCGS Food Safety Issue 9 – Clauses 5.2 & 5.9

Requirement Overview

BRCGS Food Safety Issue 9 requires that all product claims be substantiated and compliant with regulations, and that a robust traceability system be maintained for ingredient, packaging, and finished product movements.

Clause 5.2.1: “Where a product is labelled or claims to be suitable for specific groups of consumers or meets certain conditions (e.g., allergen-free, gluten-free, organic), the basis for the claim shall be documented and substantiated.”

Clause 5.9.1: “The site shall have a system to trace product by unique lot identification from raw material to finished product and vice versa.”

Accurate claims protect consumers and brands. Traceability ensures your site can identify and act on food safety risks quickly and confidently.

Aligned with BRCGS for Storage & Distribution Issue 4 – Clause 4.3.1 & 4.3.3

Requirement Overview

BRCGS for Storage & Distribution requires that products moved via cross-docking are traceable and controlled at all times, even when they are not held in storage for extended periods.

Clause 4.3.1: “The company shall ensure that traceability is maintained at all stages, including during cross-docking operations.”
Clause 4.3.3: “Procedures shall be in place to ensure that all products handled, including those not stored on-site, remain under control and are not subject to contamination or substitution.”

Cross-docking operations must not compromise product traceability, safety, or integrity. Even with minimal handling and temporary presence, each product must be accurately identified, documented, and protected.

Key Compliance Objectives

  • Ensure all on-pack and off-pack claims are truthful and validated

    Maintain full traceability of ingredients, packaging, and finished goods

    Enable timely product recall, withdrawal, and root cause analysis

    Provide accurate, legible, and accessible traceability records for audits

Step-by-Step Compliance Implementation

1. Control and Validate Product Claims

  • Examples of Common Claims:

    • Allergen-free (e.g., "gluten-free," "nut-free")

      Ethical (e.g., "free range," "fair trade")

      Nutritional (e.g., "high protein," "low sugar")

      Regulatory (e.g., "organic," "non-GMO")

    Action Steps:

    • Maintain supporting documents and certifications for each claim

      Review regulatory guidance (FDA, EU, etc.) to ensure legal compliance

      Validate test data or supplier declarations annually

    Evidence to Maintain:

    • Product claim register

      Certificates of analysis or declarations

      Claim approval forms and review records

2. Implement End-to-End Traceability

  • Traceability Scope:

    • Raw materials and ingredients

      Primary and secondary packaging

      Work-in-progress (WIP) and finished products

      Dispatch, distribution, and customer level tracking

    Action Steps:

    • Assign unique batch or lot codes

      Link all materials and finished goods to those codes

      Map one step forward and one step back in the supply chain

    Evidence to Maintain:

    • Lot code generation procedures

      Material intake logs and production records

      Finished goods dispatch records

3. Conduct Traceability Testing

  • Test Frequency:

    • At least annually (or as required by customer or certification body)

    Test Process:

    • Select a finished product and trace back to all components

      Trace forward to distribution or customer level

      Complete test within 4 hours (BRCGS benchmark)

    Evidence to Maintain:

    • Traceability test reports

      Response time tracking

      Corrective actions for gaps identified

4. Integrate with Product Release & Recall Systems

  • Cross-functional Integration:

    • Ensure traceability links to QA release protocols

      Align with mock recall, withdrawal, and complaint management

      Include all private label or branded variations

    Evidence to Maintain:

    • Product release logs

      Complaint and recall cross-references

      Internal audit reports on traceability system effectiveness

Common Audit Findings & Recommended Fixes

Audit Finding Recommended Action
Unsupported product claims Maintain up-to-date claim documentation and certifications
Incomplete traceability records Standardize log sheets and tracking software
Failure to trace back within required time Conduct traceability drills and correct documentation errors
Packaging not linked to finished goods Include packaging codes in batch tracking and inventory systems

Auditor Verification Checklist

During a BRCGS audit, be prepared to provide:

  • Substantiated documentation for all marketing and label claims

    Traceability logs from raw material to final shipment

    Results of traceability testing and internal verification

    Evidence of integration with recall and quality systems

Implementation Roadmap

Build Your Program

  • Create a documented register of all product claims

    Develop traceability SOPs from intake to dispatch

Train and Validate

  • Educate staff on claim control, trace coding, and record-keeping

    Perform traceability drills under timed conditions

Operate and Monitor

  • Link batch codes across all material stages

    Review traceability data and update procedures as needed

Improve Continuously

  • Validate claim sources annually

    Improve speed and accuracy of trace tests through automation or training

Why This Matters?

  • Protects your brand from legal and consumer liability

    Ensures traceability in the event of recalls or withdrawals

    Enhances customer and auditor confidence

    Supports marketing with compliant, verifiable claims

Support Tools Available

Food Safety Systems provides:

  • Product claims verification templates

    Traceability SOPs and training slides

    Trace test worksheets and audit checklists

    Claim and label approval forms