Post-Market Surveillance Procedures

Aligned with BRCGS for Consumer Products – Issue 4, Clause 4.5

Requirement Overview

BRCGS for Consumer Products Issue 4 emphasizes the importance of post-market surveillance to ensure continued product safety, legality, and quality once a product is available to the end user.

Clause 4.5.1:
“Procedures shall be in place to monitor and assess product performance once the product has been released into the marketplace. This shall include a process for reviewing customer complaints, returns, and feedback to identify product failures or risks.”

Post-market surveillance protects consumers, strengthens brand integrity, and ensures that non-conforming products are identified and addressed quickly—even after distribution.

Aligned with BRCGS for Storage & Distribution Issue 4 – Clause 4.3.1 & 4.3.3

Requirement Overview

BRCGS for Storage & Distribution requires that products moved via cross-docking are traceable and controlled at all times, even when they are not held in storage for extended periods.

Clause 4.3.1: “The company shall ensure that traceability is maintained at all stages, including during cross-docking operations.”
Clause 4.3.3: “Procedures shall be in place to ensure that all products handled, including those not stored on-site, remain under control and are not subject to contamination or substitution.”

Cross-docking operations must not compromise product traceability, safety, or integrity. Even with minimal handling and temporary presence, each product must be accurately identified, documented, and protected.

Key Compliance Objectives

  • Monitor product performance after market release

    Identify and respond to customer complaints and safety issues

    Detect patterns of product failure or non-conformance

    Maintain traceable documentation and escalation records

Step-by-Step Compliance Implementation

1. Define Your Post-Market Surveillance Program

  • Program Scope Should Include:

    • Customer complaints and return analysis

      Product reviews, third-party testing, or consumer feedback

      Safety alerts, injury reports, and regulatory notices

    Evidence to Maintain:

    • Documented surveillance SOP

      Designated roles and responsibilities

      List of monitored product categories and metrics

2. Monitor and Capture Market Feedback

  • Sources of Surveillance Data:

    • Customer service reports, reviews, and warranty claims

      Distributor or retail partner feedback

      Regulatory body notifications or public recall databases

    Evidence to Maintain:

    • Complaint log or ticketing system

      Monthly or quarterly product trend reports

      Screenshots or summaries from online reviews or feedback

3. Analyze, Investigate, and Escalate

  • Analysis Steps:

    • Categorize and prioritize complaints (e.g., safety risk, functional failure)

      Conduct root cause investigations for frequent or critical issues

      Escalate findings to internal quality, compliance, and design teams

    Evidence to Maintain:

    • CAPA records linked to post-market data

      Investigation reports and response timelines

      Root cause analysis and risk assessment documentation

4. Take Corrective and Preventive Actions

  • Actions May Include:

    • Product redesign, labeling changes, or material substitutions

      Customer communication or recall (if risk is high)

      Supplier notification and review

    Evidence to Maintain:

    • Change request forms and engineering logs

      Updated specifications or instructions for use (IFUs)

      Corrective action closure reports

5. Review and Report Periodically

  • Review Activities:

    • Evaluate effectiveness of post-market processes quarterly or annually

      Share findings with senior management and product development

      Use data to drive product improvements and reduce liability

    Evidence to Maintain:

    • Surveillance review meeting minutes

      Annual surveillance program effectiveness reports

      Management review input

Common Audit Findings & Recommended Fixes

Audit Finding Recommended Action
No defined post-market process Create and document a formal surveillance SOP
Poor complaint follow-up Implement investigation and escalation workflows
No trend analysis Introduce regular complaint data reviews and reporting
Lack of feedback loop to product team Build procedures that tie findings to product or supplier updates

Auditor Verification Checklist

Expect BRCGS auditors to ask for:

  • Documented post-market surveillance procedure

    Complaint and return logs with categorization

    Evidence of investigations and CAPAs

    Reports showing trend analysis and senior management involvement

    Updates to product specifications or labels as a result of findings

Implementation Roadmap

Build Your Surveillance Program

  • Assign team roles and create a post-market surveillance SOP

    Define complaint handling, feedback sources, and escalation process

Train and Execute

  • Gather data from multiple post-market sources (CS, online, retail)

    Track and classify all returns and product issues

Analyze and Improve

  • Investigate significant patterns or safety risks

    Update product design, supplier oversight, or customer messaging

Review and Report

  • Conduct regular program reviews

    Document updates and feed insights into product improvement cycles

Why This Matters?

  • Protects consumers from ongoing product risks

    Reduces brand damage, recall exposure, and regulatory action

    Supports continuous improvement and customer satisfaction

    Demonstrates compliance with BRCGS for Consumer Products certification requirements

Support Tools Available

Food Safety Systems provides:

  • Post-market surveillance SOP templates

    Complaint log and trend analysis tools

    CAPA tracking forms and root cause analysis templates

    Training modules for product safety and quality teams